Yesterday, Attorney Ross W. Albers spoke at The Growth Solutions Team’s Profitable Business: Referred Customers lunch and learn at the Hunt Valley Country Club.
The event had over 100 people, including 30 guests of the Law Office of Ross W. Albers.
Attendees networked with like-minded individuals and learned about generating more referrals for their business.
Why your business is not generating referrals
Mr. Albers spoke about what he has learned regarding strategic business relationships.
According to Mr. Albers, your business is not generating referrals from your relationships for a number of reasons.
Perhaps you have one or two referral partners and you’re comfortable. But what happens if those people stop referring you business? While it’s important to maintain your current relationship, you must always be prospecting for new strategic business relationships.
You have the Wrong Targets
You focus on low-value tasks during the day rather than spending time prospecting or providing value to your current or new referral partners. An “emergency” client meeting or email is more important than spending part of your day working on your business.
Your Team is Disengaged
Your team doesn’t understand the importance of providing value to your referral network beyond just sending business. Invite people to events, make connections for them, get your team excited about finding ways to help your network!
Lack of Success leads to in action
You take a couple meetings, send a few emails, but no business gets referred to you. So, you give up. “Networking” is a marathon, not a sprint. It takes time. But really it takes consistent, relentless time. Don’t give up.
You Don’t Follow Up
Building a referral network also means that you follow up. Remind your network every day that you exist and this is what you do. Today with social media it’s easy to be present at all times and in all places with a just a click.
Contact our office today if you are interested in joining our team
Attorney Ross W. Albers became a Growth Coach client about three years ago. The Growth Coach has taken our law office from a solo practice to a multi-attorney firm covering several areas of law.
With the help of the Growth Coach, Mr. Albers has been able to teach himself and his team how to live a richer life.
The Law Office of Ross W. Albers is located in Essex, Westminster, Columbia, Frederick, Maryland. The firm handles criminal defense, personal injury, estate planning and tax liens. Call today for a free consultation.