Selling the Invisible with MyCase
Category: The Law Office of Ross W. Albers
July 15, 2017
The practice of law is invisible.
Lawyers provide a service that their clients don’t see. The client isn’t there when you are responding to calls from the State’s Attorney’s Office or an insurance adjuster. The client isn’t there when you are researching case law, or drafting your opening argument.
Your clients don’t see what you are doing. So, often times, the complaint is: “What’s going on with my case?”
Showing our clients the invisible
Part of the culture of our firm is to constantly finds ways to provided a better service to our clients. How do we show our clients what we are doing and what’s happening in their case. Additionally, how do we attract more clients to our firm when our services are invisible ? How do we sell the invisible?
It starts with our firm reading a fantastic book called: Selling the Invisible. This books helps you understand how to market and sell your services. It’s also explains how to show your clents your service when it is invisible.
The ONE Thing that helps our firm show our clients are service is our case management software MyCase. MyCase is an online portal that allows clients to have access to their file. Every document is uploaded and shared with the client. Messages can be sent to the client, like email, in their case. The file has a calendar where events can be shared and scheduled with the client. The client can also login and pay their bill.
MyCase helps our firm limit the question of: “What’s going on with my case?”
Interested in joining our team?
Part of the vision of our firm is to not only provide excellent legal services, but to also help our employees grow personally, professionally and financially. This growth is encouraged in a number of ways.
First, through sales training with The Growth Coach of Greater Baltimore. Law school does nothing to prepare lawyers for the business of law. Every member of our firm, from the legal assistant to the owner, will undergo sales training to learn how to live a richer and fuller life while practicing law.
Second, by giving and showing our employees a path to success. Telling a lawyer they need to generate business is different than showing them how to generate business. Our firm wants you to be successful.
Finally, providing a work environment where everyone understands the ONE Thing that makes the firm successful. Sharing the firm’s goals and vision with its employees.
If you are a solo practitioner with an established practice looking to grow your business, then contact our office to schedule an interview. Email firstname.lastname@example.org.